[Setting: A Hollywood conference room.] Suit #1: “Gentlemen, we have a problem. Our new movie is setting up to be a disaster. Test audiences hate it. They’re saying it makes no sense and that the lead actress has two modes, boring and bitchface. The editors say there isn’t enough good there to salvage. We’ve been promoting it hard, and now word is leaking out that it’s bad. How can we save our asses?