Sacrificing Everything?

So Nike hired Colin Kaepernick to head up their new ad campaign, featuring his face under the slogan “Believe in something. Even if it means sacrificing everything.” Oooookay, let’s unpack that a little.

Some on sports radio are debating whether this will sell more products for Nike, whether the gain in woke Kaepernick fans will outdo the loss to anthem supporters. It won’t, because SJWs mostly don’t play sports. But that’s not what this is about for Nike anyway, not directly.

Nike is a global corporation, not an American one. Their profits are highly dependent on cheap foreign labor and free trade policies. President Trump’s America First-style trade policies threaten that. So this is a way to take a swipe at him with the midterm elections coming up, in hopes of keeping him from getting votes he needs.

That makes sense, considering their business model. Still, it’s hard to believe they were tone-deaf enough to pick that slogan, considering that the whole Kaepernick/anthem controversy comes from the fact that millions of Americans think his kneeling was disrespectful to veterans who literally did sacrifice everything. As it turns out, Kaepernick sacrificed a chance to be a backup QB in the NFL making something not far from the league minimum, in exchange for a paying job with Nike that doesn’t require him to get tackled on Sundays. That doesn’t quite compare to a soldier sacrificing his legs or his life, does it.

Nike’s going to get hammered for that own-goal. Someone there really should have seen that coming. The president did. The cordial tone of his tweeted response showed he knows they set themselves up. But TDS is a terrible affliction; it makes even well-paid corporate shills do stupid things.

Looks like Joe Bob Briggs is coming back, on something called Shudder. He’s going to do a couple of specials around Thanksgiving and Christmas, and then have a regular show next year. If you watched bad/old movies in the 90s, you might remember Joe Bob from Monstervision or Joe Bob’s Drive-in Theater. He would introduce movies and share trivia about them during the commercial breaks. Someone put together a collection of clips from his shows that’s up to 321 videos at this point. Here’s one of the few that doesn’t look like you’re watching it through an aquarium. The audio/video quality on shows people taped back then tends to be pretty awful.